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Instagram's fundraiser feature is now available on Reels.

Instagram's fundraiser feature is now available on Reels.

Reels is an Instagram feature that allows users to establish and donate to fundraisers. More than 1.5 million nonprofits can now be accessed through a link added by users in more than 30 countries. For the past few years, the fundraiser feature has been available in Stories and on live feeds.

Meta introduced the feature as part of their Earth Day celebrations. According to Meta, over 4 million people have donated over $150 million to environmental conservation and NGOs battling climate change via Instagram and Facebook. The Ocean Cleanup, World Wildlife Fund, and (a cause near and dear to my heart) Sheldrick Wildlife Trust are the most popular environmental charities, according to the total number of contributions.

Last year, the majority of donations made on Instagram were under $20. The payment processing fees for charitable fundraisers are covered by Meta, so every penny donated goes to the charities.

Meta, on the other hand, said that it is expanding its Climate Science Center with new capabilities. It will emphasise climate-change-fighting initiatives that people may take in their daily lives. The centre will also highlight data visualisations that demonstrate emissions at the country level. The Climate Science Center may currently be found in more than 150 nations.


Meta has created stickers and profile frames for Instagram, Facebook, and Messenger to enable individuals show their support for environmental causes. In addition, the business announced the nine organisations that will benefit from a $1 million grant programme aimed at combating climate disinformation. Meta also unveiled the Sustainability Media Academy, a programme aimed at assisting Asian journalists in developing competence and authority on environmental concerns.

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